• AHJ ENDE
  • Million Dollar Round Table

Rafael Alarcón Cazares

Commercial Director

Twenty-one years in commercial roles. He leads high-performance teams and the planning and execution of commercial strategy.

On the team since

📖 Background

🎯 He leads commercial strategy and the development of high-performance teams: managing, planning and executing the commercial plan, and taking a team to the agreed target. Twenty-one years in the trade, with one constant throughout — fieldwork alongside the team rather than direction from a distance.

🤝 His professional path comes from the financial sector as an insurance agent, and continued in private education as Sales Manager at AHJ ENDE, where he took part in training and supporting commercial teams. He is certified by AMIB in Figura 3 and by CNSF, and is a member of the Million Dollar Round Table.

🎯 Areas of expertise

  • Dirección comercial
  • Desarrollo de equipos de alto rendimiento
  • Planeación y ejecución de estrategia comercial
  • Sector asegurador y financiero
  • Certificación AMIB Figura 3
  • Certificación CNSF

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